The Think Jessica campaign was started by Jessica’s daughter Marilyn Baldwin in 2007 after five years of struggling to find help for her mother. Her aim was to educate others about the powerful psychology criminals use to trap their targets and make them understand how this is strong enough to turn them against their loved ones and those trying to help them. Think Jessica is now a registered charity supported by countless agencies, organisations and police forces nationwide and is committed to making people aware of the danger and financial implications caused by postal and telephone scams, educating professionals and protecting the most vulnerable members of our society from illegal practices.
Along with awareness raising events Think Jessica organises national poster campaigns. “Silence of the Scams” posters are currently being displayed on billboards in train stations, super markets and shopping centers nationally. Think Jessica banners warning people about scams and advertising free “Scam Mail is Black Mail” booklets have been displayed on hundreds of buses.
Over the Years Think Jessica has gained a lot of media interest and Marilyn is now a regular face on TV, she has given interviews on GMTV, This Morning, BBC Breakfast, Daybreak, Tonight, Panorama, You’ve Been Scammed, One Show, Fake Britain, Crime Watch, Inside Out, Working Lunch, ITVs Hunting the Doorstep Con Men, Sunday Politics, You & Yours, Jeremy Vine and many other national and local TV and radio programs.She also gives presentations which highlight the mind-set of victims like her mother and the frustration and helplessness faced by the relatives of “silent” victims of fraud.
Think Jessica produces literature, DVDs and other material designed to inform & forewarn potential victims, which can be used as tools by relatives and professionals. This material can be ordered individually or in bulk for local distribution by our supporters. See Products page.
Think Jessica was the main Sponsor of the TSI Consumer Affairs and Trading Standards Conference and Exhibition, held at he Brighton Centre, June 2013
About Marilyn Baldwin OBE– In 2007 Marilyn started to shine a light on the true scale of the scam mail problem in the UK and shock the government and Royal Mail into taking action to help stamp out postal fraud.
Following her first presentation for the OFT she was invited to speak at the House of Commons for the launch of Scamnesty. Over the years she has been a keynote speaker at countless conferences and regularly meets with MPs and Ministers (3)Think Jessica was bought to the attention of PM Gordon Brown on Westminster live. In 2008 she spent time at the Attorney General’s office during the set-up of the National Fraud Authority and attended the handover of the NFA to Dr Bernard Herdan with AG Baroness Scotland (4) Marilyn has received many awards for her commitment to protecting vulnerable people from fraud, including an award for Excellence in the communities and a Justice award. In 2009 she was awarded the Trading Standards Institute Heroes’ award and became a finalist in the Daily Mirror Peoples Awards. ITV viewers voted Marilyn “Inspirational Woman of the Year” 2013. In 2014 she received an OBE for her voluntary work with the Metropolitan police, Operation Sterling which led to the police, government and postal services working together.
Operation Sterling seized around 8 tonnes of criminal mail off three flights into Heathrow (11)